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The truth about conversion ratios for downloadable software
Overview An anonymous survey of software vendors shows that the average sale to visit ratio is very close to the much quoted “industry average” of 1%. However the data shows large variations between...
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The 1% fallacy
Here is how to make a fortune writing software: Pick a large and established software market e.g. back-up, anti-virus or customer relationship management (CRM) software. Write a new product for that...
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